Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 116K ratings
Opportunity
Demand weighed against difficulty
Verdict for “running”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
7/10
of the top results target it directly
Soft targets
2
apps in the top 10 with a weak spot
Avg. rating
4.81
across the top results
Who holds the top 10
1
2
6
Strava: Run, Bike, Walk
★★★★★★★★★★ 376K · updated 2 days ago
Map My Run GPS Running Tracker
★★★★★★★★★★ 754K · updated 23 days ago
in title
3Nike Run Club: Running Coach
★★★★★★★★★★ 419K · updated 1 mo ago
in title
4Running Walking Tracker Goals
★★★★★★★★★★ 108K · updated 21 days ago
in title
5ASICS Runkeeper—Run Tracker
★★★★★★★★★★ 380K · updated 15 days ago
adidas Running: Run tracker
★★★★★★★★★★ 108K · updated 4 days ago
in title
7Running Trainer: Tracker&Coach
★★★★★★★★★★ 114K · updated 3.9 yr ago
in titlesoft: not updated in a year
8Runna: Running Plans & Coach
★★★★★★★★★★ 35K · updated 3 days ago
in title
9Running Slimkit - Lose Weight
★★★★★★★★★★ 87K · updated 2 yr ago
in titlesoft: not updated in a year
105K Runner: couch potato to 5K
★★★★★★★★★★ 119K · updated 1 mo ago
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.