Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
ICICI Pru Mutual Fund i-InvestSIP, Invest, Save Tax · ICICI Prudential Asset Management Company Limited
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 93/100 · 8,230 m (Summit Ridge).
Every failing check as a sticky, ordered by how many points it adds. Start top left.
Conversion drops sharply below 4.5. Ask for a rating with SKStoreReviewController right after a success moment, never on launch.
3.58 average.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
1 language.
Rating volume feeds ranking and trust. Add an in-app prompt at a positive moment; most apps collect 1 to 3 percent of active users this way.
72 ratings.
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
8 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
Apps Apple shows next to this one, run through the same audit.
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
6,637 mApple counts a word once across title, subtitle and keyword field. Replace “invest” with words you do not rank for yet.
Repeats title words: “invest”.
Only about three lines show before “more”. Put the single strongest benefit in the first 170 characters.
First paragraph is 328 characters.
9 characters unused. Fit one more keyword phrase in.
21/30 characters used.
Break the wall of text into short sections with bullets. People skim listings on a phone.
0 bullet lines, 15 paragraph breaks.
Title, subtitle and keyword field built from real App Store searches, sized to Apple's limits.
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
Live position in Apple's search results. Checks are saved in this browser, so the next visit shows what moved.
Positions come from Apple's public search API and can differ by a few places from what a phone shows.
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