Three title and subtitle options plus a keyword field, each checked against Apple's character limits.

Keyword map

What Apple indexes, and what it ignores

On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.

10 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.

Storefront

10 of 10 screenshot slots used

The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.

1 · in search

2 · in search

3 · in search

Review radar

Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.

On the same mountain

Apps Apple shows next to this one, run through the same audit.

Apple did not list any similar apps for this one.

Full checklist

Title

100⌄

Uses the 30 characters30/30 characters used.Good
Carries a keyword, not only a brandKeyword part: “Video Editor, Vlog Edits”.Good
No wasted wordsNo filler words.Good

Subtitle

100⌄

Metadata Studio checks character limits, wasted words and keyword coverage as you type.

Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.