Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
Microsoft Authenticator
Protects your online identity · Microsoft Corporation
Current altitude
0m
90/100Summit Ridgesummit 8,849 m
Top-tier listing. Defend it and keep shipping.
Land the top 3 fixes below and this listing reaches 98/100 · 8,672 m (Summit Ridge).
7,964 mRating
4.71
★★★★★★★★★★
Ratings
705K
all time
Last update
3 days ago
v6.8.56
Category
Productivity
Free · in-app purchases
Your route up
The 5 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+4
Ratings: recent reviews are positive
FixLast 40 written reviews average 2.0★.
Recent written reviews trend negative, and they are the first ones visitors read. Reply to them and fix the top complaint (see Review Radar below).
- 2+3
Screenshots: fills the 10 screenshot slots
Improve7/10 iPhone screenshots.
Add 1 more. Each screenshot is a free ad panel: one benefit per panel, caption in large type.
- 3+2
Description: opens with a tight hook
ImproveFirst paragraph is 259 characters.
Only about three lines show before “more”. Put the single strongest benefit in the first 170 characters.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
5 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Storefront
7 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
5Review radar
What the last 100 reviewers said
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
AI read of the reviews
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
1.7recent average
5★
14
4★
2
3★
4
2★
2
1★
78
All-time: 88% five-star across 705K ratings.
Phrases in 1–2★ reviews
authenticator appmicrosoft authenticatordoesnt workapp ever
What hurts
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title100⌄
- Uses the 30 characters23/30 characters used.Good
- Carries a keyword, not only a brandTitle is the name alone, which is fine at this brand size.Good
- No wasted wordsNo filler words.Good
Subtitle100⌄
- Has a subtitle“Protects your online identity”Good
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
