Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Empower ®
Transamerica Retirement AppTransamerica Retirement App
Transamerica Retirement Solutions, LLC
Only Empower ®
Both fight for
No overlap. These two are not chasing the same searches.
Only Transamerica Retir
9/30 characters used.
Uses the 30 characters
27/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “app”.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 193 characters.
Opens with a tight hook
First paragraph is 48 characters.
2,583 characters.
Enough substance
1,616 characters.
14 bullet lines, 14 paragraph breaks.
Easy to scan
1 bullet lines, 12 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
4.22 average.
415,740 ratings.
Enough ratings to be trusted
11,129 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 15 days ago.
Updated recently
Last update 177 days ago.
206 characters of release notes.
Release notes say something
Generic notes: “- Enrollment improvements. - General quality of life improvements and …”
2 languages.
Localised listing
1 language.
474 MB.
Reasonable download size
48 MB.