Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
21/30 characters used.
Uses the 30 characters
13/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
Contains filler: “best”.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Privacy Policy Assistant”
Could not read the store page.
Uses the 30 characters
24/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “privacy”.
First paragraph is 16 characters.
Opens with a tight hook
First paragraph is 281 characters.
1,561 characters.
Enough substance
2,104 characters.
15 bullet lines, 7 paragraph breaks.
Easy to scan
0 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.51 average.
Rating of 4.5 or higher
5.00 average.
32,940 ratings.
Enough ratings to be trusted
4 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 27 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “- Improved stability for Stealth protocol”
Release notes say something
152 characters of release notes.
3 languages.
Localised listing
1 language.
7 MB.
Reasonable download size
35 MB.