Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Confluence Cloud
1Password: Password Manager1Password: Password Manager
Save & share passwords safely
Only Confluence Cloud
Both fight for
No overlap. These two are not chasing the same searches.
16/30 characters used.
Uses the 30 characters
27/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Password Manager”.
No filler words.
No wasted words
No filler words.
“Collaborate on the go”
Has a subtitle
“Save & share passwords safely”
21/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “passwords”.
First paragraph is 126 characters.
Opens with a tight hook
First paragraph is 138 characters.
1,571 characters.
Enough substance
3,143 characters.
15 bullet lines, 9 paragraph breaks.
Easy to scan
0 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.64 average.
Rating of 4.5 or higher
4.67 average.
3,691 ratings.
Enough ratings to be trusted
41,554 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 2 days ago.
172 characters of release notes.
Release notes say something
1364 characters of release notes.
20 languages.
Localised listing
12 languages.
206 MB.
Reasonable download size
409 MB.