Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Private Browser Deluxe
Private Web Browser IncognitoPrivate Browser Deluxe
Secure VPN - Safe Web Browser
22/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Secure VPN - Safe Web Browser”
Has a subtitle
“Secure safe & secret browsing”
29/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “browser”.
Adds new keywords
No words repeated from the title.
First paragraph is 28 characters.
Opens with a tight hook
First paragraph is 86 characters.
2,114 characters.
Enough substance
1,988 characters.
9 bullet lines, 28 paragraph breaks.
Easy to scan
16 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.46 average.
Rating of 4.5 or higher
4.55 average.
13,742 ratings.
Enough ratings to be trusted
5,745 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 558 days ago.
479 characters of release notes.
Release notes say something
Generic notes: “• New feature: Search in Tabs • New feature: Quick Search Widget • Bug…”
11 languages.
Localised listing
4 languages.
167 MB.
Reasonable download size
26 MB.