Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Private Browser Deluxe
DuckDuckGo, optional Duck.ai22/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
“Secure VPN - Safe Web Browser”
Has a subtitle
Could not read the store page.
29/30 characters used.
Uses the 30 characters
Could not read the store page.
Repeats title words: “browser”.
Adds new keywords
Could not read the store page.
First paragraph is 28 characters.
Opens with a tight hook
First paragraph is 854 characters.
2,114 characters.
Enough substance
3,616 characters.
9 bullet lines, 28 paragraph breaks.
Easy to scan
4 bullet lines, 22 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.46 average.
Rating of 4.5 or higher
4.84 average.
13,742 ratings.
Enough ratings to be trusted
2,405,993 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 4 days ago.
479 characters of release notes.
Release notes say something
Generic notes: “• Bug fixes and other improvements.”
11 languages.
Localised listing
26 languages.
167 MB.
Reasonable download size
240 MB.