Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Blink Home Monitor
Kemo18/30 characters used.
Uses the 30 characters
4/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Utilities”
Has a subtitle
“Utilities”
9/30 characters used.
Uses the 30 characters
9/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 726 characters.
Opens with a tight hook
First paragraph is 46 characters.
3,263 characters.
Enough substance
1,537 characters.
0 bullet lines, 8 paragraph breaks.
Easy to scan
7 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.74 average.
Rating of 4.5 or higher
4.58 average.
498,509 ratings.
Enough ratings to be trusted
93,047 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 37 days ago.
Generic notes: “We update our app every few weeks to provide new features, bug fixes a…”
Release notes say something
Generic notes: “Fix bugs and optimize the user experience.”
5 languages.
Localised listing
14 languages.
542 MB.
Reasonable download size
168 MB.