Keyword Scout
Is this keyword worth the climb?
Demand
Apple suggests it after typing just “util” (position 1).
Difficulty
Top 10 median: 73K ratings
Opportunity
Demand weighed against difficulty
Verdict for “utilities”
Contested
People search for it, but the leaders are established. Target it in the subtitle and win a longer variant first.
Keyword in title
0/10
of the top results target it directly
Soft targets
5
apps in the top 10 with a weak spot
Avg. rating
4.00
across the top results
What people type next · from App Store autocomplete
Who holds the top 10
1
3
5
7
8
Measure
★★★★★★★★★★ 1.8K · updated 18 days ago
soft: rated 3.1
2Calculator₊
★★★★★★★★★★ 1.7M · updated 15 days ago
Phone
★★★★★★★★★★ 10K · updated 15 days ago
soft: rated 4.0
4Unit Converter - Best Unit App
★★★★★★★★★★ 196K · updated 10 mo ago
Flashlight Ⓞ
★★★★★★★★★★ 31K · updated 3.8 yr ago
soft: not updated in a year
6Mythic Survivors
★★★★★★★★★★ 1.2K · updated yesterday
Google
★★★★★★★★★★ 5.2M · updated 4 days ago
MyGOLD Plus By Ausiris
★★★★★★★★★★ 0 · updated 3 mo ago
soft: under 500 ratings
9Voice Recorder & Audio Editor
★★★★★★★★★★ 453K · updated 1.2 yr ago
soft: not updated in a year
10Starlink
★★★★★★★★★★ 115K · updated 6 days ago
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.