Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Phone Guardian Safe Mobile VPN
Free VPN by Free VPN Pte Ltd.Phone Guardian Safe Mobile VPN
Secure WiFi & Online Privacy
30/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “free”, “free”.
“Secure WiFi & Online Privacy”
Has a subtitle
“Free VPN Proxy for iPhone”
28/30 characters used.
Uses the 30 characters
25/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “free”, “vpn”.
First paragraph is 223 characters.
Opens with a tight hook
First paragraph is 228 characters.
3,695 characters.
Enough substance
2,649 characters.
10 bullet lines, 18 paragraph breaks.
Easy to scan
18 bullet lines, 17 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
4.69 average.
41,879 ratings.
Enough ratings to be trusted
11,179 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 21 days ago.
Updated recently
Last update 25 days ago.
Generic notes: “Our latest batch of fixes and improvements.”
Release notes say something
Generic notes: “Your free VPN just got better with new performance improvements for be…”
16 languages.
Localised listing
15 languages.
102 MB.
Reasonable download size
136 MB.