Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Phone Guardian Safe Mobile VPN
VPN iNinja - Fast & UnlimitedPhone Guardian Safe Mobile VPN
Secure WiFi & Online Privacy
30/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Fast & Unlimited”.
No filler words.
No wasted words
No filler words.
“Secure WiFi & Online Privacy”
Has a subtitle
“WiFi Security & Privacy VPN”
28/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “vpn”.
First paragraph is 223 characters.
Opens with a tight hook
First paragraph is 112 characters.
3,695 characters.
Enough substance
2,621 characters.
10 bullet lines, 18 paragraph breaks.
Easy to scan
16 bullet lines, 23 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
4.71 average.
41,879 ratings.
Enough ratings to be trusted
10,015 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 21 days ago.
Updated recently
Last update 682 days ago.
Generic notes: “Our latest batch of fixes and improvements.”
Release notes say something
Generic notes: “Fixed bugs”
16 languages.
Localised listing
1 language.
102 MB.
Reasonable download size
31 MB.