Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Boutiqaat بوتيكات
Sephora UAE: Beauty & Makeup17/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Beauty & Makeup”.
No filler words.
No wasted words
No filler words.
“Fashion & Beauty Shopping”
Has a subtitle
“Cosmetics, Makeup & Fragrance”
25/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “makeup”.
First paragraph is 85 characters.
Opens with a tight hook
First paragraph is 596 characters.
2,043 characters.
Enough substance
3,960 characters.
18 bullet lines, 13 paragraph breaks.
Easy to scan
19 bullet lines, 11 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.50 average.
Rating of 4.5 or higher
4.43 average.
95,946 ratings.
Enough ratings to be trusted
1,725 ratings.
Last 40 written reviews average 3.6★.
Recent reviews are positive
Last 40 written reviews average 1.9★.
Last update 19 days ago.
Updated recently
Last update 1 days ago.
Generic notes: “User experience improvements.”
Release notes say something
Generic notes: “Minor enhancements and bugfixes.”
2 languages.
Localised listing
2 languages.
88 MB.
Reasonable download size
172 MB.