Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Ruler - CM, MM, Inches
Ruler / Measuring Tape22/30 characters used.
Uses the 30 characters
22/30 characters used.
Keyword part: “CM, MM, Inches”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“CM, MM, In. Measure Anything.”
Has a subtitle
“Measure on screen, AR & paper”
29/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 98 characters.
Opens with a tight hook
First paragraph is 70 characters.
749 characters.
Enough substance
536 characters.
10 bullet lines, 4 paragraph breaks.
Easy to scan
0 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
4 iPad screenshots.
3.49 average.
Rating of 4.5 or higher
4.41 average.
79 ratings.
Enough ratings to be trusted
230 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 0 days ago.
Updated recently
Last update 351 days ago.
Generic notes: “New UI designed for iOS 27.”
Release notes say something
122 characters of release notes.
3 languages.
Localised listing
3 languages.
9 MB.
Reasonable download size
2 MB.