Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Ruler - CM, MM, Inches
Ruler 2.0 - inch, mm, cm22/30 characters used.
Uses the 30 characters
24/30 characters used.
Keyword part: “CM, MM, Inches”.
Carries a keyword, not only a brand
Keyword part: “inch, mm, cm”.
No filler words.
No wasted words
No filler words.
“CM, MM, In. Measure Anything.”
Has a subtitle
“High measurement accuracy”
29/30 characters used.
Uses the 30 characters
25/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 98 characters.
Opens with a tight hook
First paragraph is 217 characters.
749 characters.
Enough substance
839 characters.
10 bullet lines, 4 paragraph breaks.
Easy to scan
4 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
5 iPad screenshots.
3.49 average.
Rating of 4.5 or higher
3.91 average.
79 ratings.
Enough ratings to be trusted
205 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 0 days ago.
Updated recently
Last update 322 days ago.
Generic notes: “New UI designed for iOS 27.”
Release notes say something
Generic notes: “Even better measurement experience.”
3 languages.
Localised listing
2 languages.
9 MB.
Reasonable download size
15 MB.