Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Ruler - CM, MM, Inches
Ruler •22/30 characters used.
Uses the 30 characters
7/30 characters used.
Keyword part: “CM, MM, Inches”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“CM, MM, In. Measure Anything.”
Has a subtitle
“Includes Camera (AR) Ruler”
29/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “ruler”.
First paragraph is 98 characters.
Opens with a tight hook
First paragraph is 53 characters.
749 characters.
Enough substance
1,027 characters.
10 bullet lines, 4 paragraph breaks.
Easy to scan
11 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshot is landscape.
3 iPad screenshots.
iPad screenshots
8 iPad screenshots.
3.49 average.
Rating of 4.5 or higher
4.21 average.
79 ratings.
Enough ratings to be trusted
412 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 0 days ago.
Updated recently
Last update 169 days ago.
Generic notes: “New UI designed for iOS 27.”
Release notes say something
Generic notes: “Fixed crash bugs”
3 languages.
Localised listing
21 languages.
9 MB.
Reasonable download size
6 MB.