Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Unroll.Me - Email Cleanup
Cleanfox - Email Cleaner25/30 characters used.
Uses the 30 characters
24/30 characters used.
Keyword part: “Email Cleanup”.
Carries a keyword, not only a brand
Keyword part: “Email Cleaner”.
No filler words.
No wasted words
No filler words.
“Clean your inbox & block spam”
Has a subtitle
Could not read the store page.
29/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 205 characters.
Opens with a tight hook
First paragraph is 104 characters.
1,679 characters.
Enough substance
3,777 characters.
7 bullet lines, 4 paragraph breaks.
Easy to scan
23 bullet lines, 21 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.66 average.
Rating of 4.5 or higher
4.78 average.
131,813 ratings.
Enough ratings to be trusted
27,066 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 8 days ago.
Updated recently
Last update 11 days ago.
Generic notes: “Bug fixes and other improvements to make your experience more enjoyabl…”
Release notes say something
72 characters of release notes.
1 language.
Localised listing
22 languages.
39 MB.
Reasonable download size
67 MB.