Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Ripl: Social Media Marketing
Filto: AI Photo & Video Editor28/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Social Media Marketing”.
Carries a keyword, not only a brand
Keyword part: “AI Photo & Video Editor”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 108 characters.
Opens with a tight hook
First paragraph is 176 characters.
3,820 characters.
Enough substance
3,542 characters.
0 bullet lines, 23 paragraph breaks.
Easy to scan
1 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.84 average.
Rating of 4.5 or higher
4.70 average.
49,904 ratings.
Enough ratings to be trusted
167,058 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 164 days ago.
Updated recently
Last update 14 days ago.
215 characters of release notes.
Release notes say something
151 characters of release notes.
1 language.
Localised listing
11 languages.
194 MB.
Reasonable download size
255 MB.