Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Off The Record: Ticket Lawyer
Fight Your Traffic Tickets
29/30 characters used.
Uses the 30 characters
12/30 characters used.
Keyword part: “Ticket Lawyer”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Fight Your Traffic Tickets”
Has a subtitle
Could not read the store page.
26/30 characters used.
Uses the 30 characters
Could not read the store page.
Repeats title words: “tickets”.
Adds new keywords
Could not read the store page.
First paragraph is 43 characters.
Opens with a tight hook
First paragraph is 103 characters.
1,014 characters.
Enough substance
734 characters.
4 bullet lines, 6 paragraph breaks.
Easy to scan
5 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.62 average.
Rating of 4.5 or higher
3.41 average.
9,680 ratings.
Enough ratings to be trusted
103 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 8 days ago.
Generic notes: “This update includes performance improvements, bug fixes, and importan…”
Release notes say something
Generic notes: “• Bug fixes and performance improvements.”
1 language.
Localised listing
11 languages.
62 MB.
Reasonable download size
117 MB.