Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Off The Record: Ticket Lawyer
Fight Your Traffic Tickets
29/30 characters used.
Uses the 30 characters
11/30 characters used.
Keyword part: “Ticket Lawyer”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Fight Your Traffic Tickets”
Has a subtitle
“Manage, Secure, Boost Wi-Fi”
26/30 characters used.
Uses the 30 characters
27/30 characters used.
Repeats title words: “tickets”.
Adds new keywords
No words repeated from the title.
First paragraph is 43 characters.
Opens with a tight hook
First paragraph is 242 characters.
1,014 characters.
Enough substance
2,799 characters.
4 bullet lines, 6 paragraph breaks.
Easy to scan
88 bullet lines, 20 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.62 average.
Rating of 4.5 or higher
4.55 average.
9,680 ratings.
Enough ratings to be trusted
63,403 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 19 days ago.
Generic notes: “This update includes performance improvements, bug fixes, and importan…”
Release notes say something
403 characters of release notes.
1 language.
Localised listing
25 languages.
62 MB.
Reasonable download size
261 MB.