Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
ASUS Router
Off The Record: Ticket LawyerOff The Record: Ticket Lawyer
Fight Your Traffic Tickets
11/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Ticket Lawyer”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Fight Your Traffic Tickets”
Could not read the store page.
Uses the 30 characters
26/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “tickets”.
First paragraph is 242 characters.
Opens with a tight hook
First paragraph is 43 characters.
2,799 characters.
Enough substance
1,014 characters.
88 bullet lines, 20 paragraph breaks.
Easy to scan
4 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.55 average.
Rating of 4.5 or higher
4.62 average.
63,403 ratings.
Enough ratings to be trusted
9,680 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 19 days ago.
Updated recently
Last update 2 days ago.
403 characters of release notes.
Release notes say something
Generic notes: “This update includes performance improvements, bug fixes, and importan…”
25 languages.
Localised listing
1 language.
261 MB.
Reasonable download size
62 MB.