Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
PNC BeneFit Plus
John Hancock Retirement16/30 characters used.
Uses the 30 characters
23/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 42 characters.
Opens with a tight hook
First paragraph is 138 characters.
2,642 characters.
Enough substance
736 characters.
16 bullet lines, 11 paragraph breaks.
Easy to scan
6 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.40 average.
Rating of 4.5 or higher
4.67 average.
800 ratings.
Enough ratings to be trusted
37,804 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 17 days ago.
Updated recently
Last update 12 days ago.
Generic notes: “Version 320.0 provides you with: Security updates Bug fixes”
Release notes say something
Generic notes: “This release offers continuous improvements in performance and stabili…”
1 language.
Localised listing
1 language.
33 MB.
Reasonable download size
54 MB.