Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Rain Bird
Moen Flo9/30 characters used.
Uses the 30 characters
8/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“formerly Smart Water Network”
Could not read the store page.
Uses the 30 characters
28/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 206 characters.
Opens with a tight hook
First paragraph is 106 characters.
380 characters.
Enough substance
359 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
0 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.69 average.
Rating of 4.5 or higher
4.34 average.
78,066 ratings.
Enough ratings to be trusted
23,450 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 277 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “Miscellaneous bug fixes.”
Release notes say something
Generic notes: “Bug fixes and improvements.”
15 languages.
Localised listing
2 languages.
48 MB.
Reasonable download size
128 MB.