Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
17/30 characters used.
Uses the 30 characters
20/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Block Porn & Unsafe Websites”
Has a subtitle
“Safer, VPN & Ad Block Browsing”
28/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 62 characters.
Opens with a tight hook
First paragraph is 35 characters.
2,260 characters.
Enough substance
1,349 characters.
17 bullet lines, 11 paragraph breaks.
Easy to scan
0 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.44 average.
Rating of 4.5 or higher
4.66 average.
2,656 ratings.
Enough ratings to be trusted
2,063 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 287 days ago.
Updated recently
Last update 303 days ago.
Generic notes: “Bug fixes”
Release notes say something
Generic notes: “Your secure browser got stronger with app stability fixes.”
6 languages.
Localised listing
12 languages.
267 MB.
Reasonable download size
110 MB.