Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Choices: Stories You Play
Journeys: Romance Stories25/30 characters used.
Uses the 30 characters
25/30 characters used.
Keyword part: “Stories You Play”.
Carries a keyword, not only a brand
Keyword part: “Romance Stories”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Choose and Play Your Story”
Could not read the store page.
Uses the 30 characters
26/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “story”.
First paragraph is 103 characters.
Opens with a tight hook
First paragraph is 122 characters.
1,578 characters.
Enough substance
2,438 characters.
3 bullet lines, 8 paragraph breaks.
Easy to scan
12 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshot is landscape.
8 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.54 average.
Rating of 4.5 or higher
4.77 average.
198,766 ratings.
Enough ratings to be trusted
28,315 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 8 days ago.
Updated recently
Last update 36 days ago.
389 characters of release notes.
Release notes say something
Generic notes: “Minor bug fixes”
5 languages.
Localised listing
6 languages.
182 MB.
Reasonable download size
221 MB.