Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
iPair - Chat, Meet New People
Find nearby interesting people
20/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Chat, Meet New People”.
Contains filler: “app”.
No wasted words
Contains filler: “new”.
“Meet Your Perfect Match”
Has a subtitle
“Find nearby interesting people”
23/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “people”.
First paragraph is 77 characters.
Opens with a tight hook
First paragraph is 79 characters.
3,971 characters.
Enough substance
2,426 characters.
7 bullet lines, 14 paragraph breaks.
Easy to scan
7 bullet lines, 3 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.48 average.
Rating of 4.5 or higher
4.10 average.
1,389 ratings.
Enough ratings to be trusted
40 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 50 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “Bug fixes and performance improvements to enhance stability.”
Release notes say something
60 characters of release notes.
16 languages.
Localised listing
13 languages.
140 MB.
Reasonable download size
240 MB.