Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Zen: Guided Meditation & Sleep
Betterfly Legacy30/30 characters used.
Uses the 30 characters
16/30 characters used.
Keyword part: “Guided Meditation & Sleep”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Benefits to Change the World”
Could not read the store page.
Uses the 30 characters
28/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 460 characters.
Opens with a tight hook
First paragraph is 179 characters.
3,989 characters.
Enough substance
1,835 characters.
19 bullet lines, 18 paragraph breaks.
Easy to scan
0 bullet lines, 7 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
2 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.66 average.
Rating of 4.5 or higher
4.39 average.
2,531 ratings.
Enough ratings to be trusted
33 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 6 days ago.
Updated recently
Last update 48 days ago.
149 characters of release notes.
Release notes say something
Generic notes: “Update to new iOS SDK”
8 languages.
Localised listing
3 languages.
144 MB.
Reasonable download size
114 MB.