Keyword Scout
Is this keyword worth the climb?
Demand
Apple suggests it after typing just “sle” (position 6).
Difficulty
Top 10 median: 212K ratings
Opportunity
Demand weighed against difficulty
Verdict for “sleep”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
9/10
of the top results target it directly
Soft targets
1
apps in the top 10 with a weak spot
Avg. rating
4.70
across the top results
What people type next · from App Store autocomplete
Who holds the top 10
1
5
Sleep Cycle - Tracker & Sounds
★★★★★★★★★★ 30K · updated yesterday
in title
2BetterSleep: Relax and Sleep
★★★★★★★★★★ 391K · updated 10 days ago
in title
3ShutEye®: Sleep Tracker, Sound
★★★★★★★★★★ 350K · updated 3 days ago
in title
4Calm
★★★★★★★★★★ 2M · updated yesterday
SleepWatch - Top Sleep Tracker
★★★★★★★★★★ 328K · updated 2 mo ago
in title
6Pillow: Sleep Tracker
★★★★★★★★★★ 96K · updated 8 days ago
in title
7AutoSleep: Watch Sleep Tracker
★★★★★★★★★★ 62K · updated 16 days ago
in title
8Sleep Sounds White Noise, Rain
★★★★★★★★★★ 36K · updated 2.6 yr ago
in titlesoft: not updated in a year
9RISE: Sleep Tracker
★★★★★★★★★★ 71K · updated 3 days ago
in title
10Headspace: Sleep & Meditation
★★★★★★★★★★ 974K · updated 3 days ago
in title
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.