Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Mental Health, Stress, Anxiety · Headspace Inc.
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 96/100 · 8,495 m (Summit Ridge).
Ordered by how many points each one adds to the score. Start at the top.
1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
Last 40 written reviews average 2.2★.
Recent written reviews trend negative, and they are the first ones visitors read. Reply to them and fix the top complaint (see Review Radar below).
First paragraph is 505 characters.
Only about three lines show before “more”. Put the single strongest benefit in the first 170 characters.
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
7 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
All-time: 89% five-star across 974K ratings.
Apps Apple shows next to this one, run through the same audit.
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
No user counts, press or awards mentioned.
Add one line of proof near the top: user count, rating, a press quote or an Apple feature.
0 bullet lines, 13 paragraph breaks.
Break the wall of text into short sections with bullets. People skim listings on a phone.
403 MB.
Large downloads lose installs on cellular and in low-storage markets. Use on-demand resources and trim bundled assets.
Three title and subtitle options plus a keyword field, each checked against Apple's character limits.
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
Live position in Apple's search results. Checks are saved in this browser, so the next visit shows what moved.
Positions come from Apple's public search API and can differ by a few places from what a phone shows.
“This app used to be great. I returned to it today after some time away only to find the entire app locked behind a pay wall. So much for easy stress relief!”
“App has always not had great UI and recently it’s gotten so much worse. Requires you to answer question after question to just open up the app each time. It’s so infuriat…”
“Bro, Istg this app actually sucks. You need to freaking pay for everything!?! You can't even do breathing exercises! EVERYTHING COSTS MONEY. If you want a real app that h…”
“Inconvenient to have to log into my account every single time I open the app and it won’t even let me autofill the email/password.”
“The guided programs are glitchy and I have to restart and fast forward the videos multiple times to get the session marked complete.”
“I tried it for the first time and I was like woah this is great I definitely recommend this it helped me calm down great App!”
“I’m so pleased to see the design changes bringing daily meditation back into the prime spot. That’s exactly what I want and aligns with the ideal of a simple tool that pr…”
“nothing makes me more upset than when a previously free app has an overhaul and puts every previous feature behind a paid membership. if you had this app back in the good…”
“This is a top notch app and Sleepcasts have truly added value to my nighttime routine. If I may add a suggestion: I usually have a hard time falling asleep which results …”