Keyword Scout
Is this keyword worth the climb?
Demand
Apple suggests it after typing just “head” (position 2).
Difficulty
Top 10 median: 96K ratings
Opportunity
Demand weighed against difficulty
Verdict for “headspace”
Contested
People search for it, but the leaders are established. Target it in the subtitle and win a longer variant first.
Keyword in title
2/10
of the top results target it directly
Soft targets
2
apps in the top 10 with a weak spot
Avg. rating
4.73
across the top results
What people type next · from App Store autocomplete
Who holds the top 10
1
3
5
6
8
9
10
Headspace: Sleep & Meditation
★★★★★★★★★★ 974K · updated 3 days ago
in title
2Calm
★★★★★★★★★★ 2M · updated yesterday
Headspace Care (Ginger)
★★★★★★★★★★ 1.9K · updated 2 mo ago
in titlesoft: rated 3.9
4Insight Timer: Meditate, Sleep
★★★★★★★★★★ 447K · updated 7 days ago
Breethe: Sleep & Meditation
★★★★★★★★★★ 72K · updated 15 days ago
Unrush:Sleep,Focus,Relax
★★★★★★★★★★ 28 · updated yesterday
soft: under 500 ratings
7Balance: Meditation & Sleep
★★★★★★★★★★ 121K · updated 9 days ago
DailyBean - simplest journal
★★★★★★★★★★ 71K · updated yesterday
Aura: Meditation & Sleep, CBT
★★★★★★★★★★ 35K · updated 3 days ago
BetterSleep: Relax and Sleep
★★★★★★★★★★ 391K · updated 10 days ago
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.