Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Under Armour
The North Face12/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Shop Athletic Clothing & Shoes”
Has a subtitle
“Find hiking gear & sportswear”
30/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 150 characters.
Opens with a tight hook
First paragraph is 357 characters.
2,748 characters.
Enough substance
1,381 characters.
4 bullet lines, 8 paragraph breaks.
Easy to scan
9 bullet lines, 4 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.72 average.
77,109 ratings.
Enough ratings to be trusted
37,177 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 11 days ago.
Updated recently
Last update 1 days ago.
402 characters of release notes.
Release notes say something
372 characters of release notes.
1 language.
Localised listing
2 languages.
130 MB.
Reasonable download size
197 MB.