Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Mumzworld
Mothercare MENA Baby/Kids ShopMothercare MENA Baby/Kids Shop
M.H. Alshaya Co. W.L.L.
9/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Online shop for mother & baby”
Has a subtitle
Could not read the store page.
29/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 34 characters.
Opens with a tight hook
First paragraph is 280 characters.
1,483 characters.
Enough substance
1,602 characters.
0 bullet lines, 12 paragraph breaks.
Easy to scan
9 bullet lines, 4 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.45 average.
Rating of 4.5 or higher
4.70 average.
14,030 ratings.
Enough ratings to be trusted
2,359 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 50 days ago.
148 characters of release notes.
Release notes say something
Generic notes: “• Bug fixes • Made easier and more convenient to use • Now available…”
1 language.
Localised listing
2 languages.
89 MB.
Reasonable download size
95 MB.