Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Dairyland®
National General10/30 characters used.
Uses the 30 characters
16/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Insurance access on the go”
Has a subtitle
“Your insurance, any time.”
26/30 characters used.
Uses the 30 characters
25/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 70 characters.
Opens with a tight hook
First paragraph is 99 characters.
795 characters.
Enough substance
407 characters.
10 bullet lines, 4 paragraph breaks.
Easy to scan
11 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
10 iPad screenshots.
2.43 average.
Rating of 4.5 or higher
4.82 average.
47 ratings.
Enough ratings to be trusted
52,116 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 28 days ago.
Generic notes: “Minor bug fixes”
Release notes say something
83 characters of release notes.
2 languages.
Localised listing
0 languages.
30 MB.
Reasonable download size
200 MB.