Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Plann: Preview for Instagram
Later: Social Media SchedulerPlann: Preview for Instagram
Post Scheduler & Analytics
28/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Preview for Instagram”.
Carries a keyword, not only a brand
Keyword part: “Social Media Scheduler”.
No filler words.
No wasted words
No filler words.
“Post Scheduler & Analytics”
Has a subtitle
“Create & schedule social media”
26/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “social”, “media”.
First paragraph is 126 characters.
Opens with a tight hook
First paragraph is 177 characters.
3,711 characters.
Enough substance
2,662 characters.
26 bullet lines, 21 paragraph breaks.
Easy to scan
10 bullet lines, 17 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.66 average.
Rating of 4.5 or higher
4.55 average.
15,811 ratings.
Enough ratings to be trusted
2,528 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 157 days ago.
Updated recently
Last update 2 days ago.
849 characters of release notes.
Release notes say something
Generic notes: “Minor enhancements and bug fixes”
2 languages.
Localised listing
1 language.
256 MB.
Reasonable download size
109 MB.