Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Aura: Meditation & Sleep, CBT
Beginning: Sleep & MeditationOnly Aura
Both fight for
29/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Meditation & Sleep, CBT”.
Carries a keyword, not only a brand
Keyword part: “Sleep & Meditation”.
No filler words.
No wasted words
No filler words.
“Mindfulness, Relaxation, Calm”
Has a subtitle
“Sound Therapy & Binaural Beats”
29/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 63 characters.
Opens with a tight hook
First paragraph is 119 characters.
3,784 characters.
Enough substance
2,876 characters.
15 bullet lines, 20 paragraph breaks.
Easy to scan
0 bullet lines, 22 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.67 average.
Rating of 4.5 or higher
4.56 average.
35,164 ratings.
Enough ratings to be trusted
18,205 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 21 days ago.
Generic notes: “Thank you for using Aura! This update contains new content, performanc…”
Release notes say something
Generic notes: “This update includes a refreshed welcome experience, improved sign-in …”
1 language.
Localised listing
1 language.
249 MB.
Reasonable download size
143 MB.