Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Aura: Meditation & Sleep, CBT
Meditation & Bedtime StoriesAura: Meditation & Sleep, CBT
Mindfulness, Relaxation, Calm
Both fight for
29/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “Meditation & Sleep, CBT”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Mindfulness, Relaxation, Calm”
Has a subtitle
“Relax, Stress & Anxiety Relief”
29/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 63 characters.
Opens with a tight hook
First paragraph is 281 characters.
3,784 characters.
Enough substance
2,691 characters.
15 bullet lines, 20 paragraph breaks.
Easy to scan
17 bullet lines, 4 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.67 average.
Rating of 4.5 or higher
4.65 average.
35,164 ratings.
Enough ratings to be trusted
20,926 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 1 days ago.
Generic notes: “Thank you for using Aura! This update contains new content, performanc…”
Release notes say something
188 characters of release notes.
1 language.
Localised listing
1 language.
249 MB.
Reasonable download size
223 MB.