Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Aura: Meditation & Sleep, CBT
Guru: Stories & MeditationAura: Meditation & Sleep, CBT
Mindfulness, Relaxation, Calm
Only Aura
Both fight for
29/30 characters used.
Uses the 30 characters
26/30 characters used.
Keyword part: “Meditation & Sleep, CBT”.
Carries a keyword, not only a brand
Keyword part: “Stories & Meditation”.
No filler words.
No wasted words
No filler words.
“Mindfulness, Relaxation, Calm”
Has a subtitle
“Unwind, breathe, sleep”
29/30 characters used.
Uses the 30 characters
22/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 63 characters.
Opens with a tight hook
First paragraph is 227 characters.
3,784 characters.
Enough substance
1,538 characters.
15 bullet lines, 20 paragraph breaks.
Easy to scan
1 bullet lines, 9 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.67 average.
Rating of 4.5 or higher
4.43 average.
35,164 ratings.
Enough ratings to be trusted
17,930 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 842 days ago.
Generic notes: “Thank you for using Aura! This update contains new content, performanc…”
Release notes say something
Generic notes: “Bug fixes and performance improvements.”
1 language.
Localised listing
1 language.
249 MB.
Reasonable download size
85 MB.