Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Nextcloud
Proton Pass - Password ManagerProton Pass - Password Manager
Passkeys, 2FA & secure vault
9/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Password Manager”.
No filler words.
No wasted words
No filler words.
“Private cloud storage”
Has a subtitle
“Passkeys, 2FA & secure vault”
21/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 30 characters.
Opens with a tight hook
First paragraph is 159 characters.
1,126 characters.
Enough substance
3,798 characters.
10 bullet lines, 5 paragraph breaks.
Easy to scan
24 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.68 average.
Rating of 4.5 or higher
4.85 average.
10,378 ratings.
Enough ratings to be trusted
8,363 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 17 days ago.
Updated recently
Last update 4 days ago.
110 characters of release notes.
Release notes say something
66 characters of release notes.
31 languages.
Localised listing
30 languages.
319 MB.
Reasonable download size
256 MB.