Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Rocket Money - Bills & Budgets
NerdWallet: Smart Money App30/30 characters used.
Uses the 30 characters
27/30 characters used.
Keyword part: “Bills & Budgets”.
Carries a keyword, not only a brand
Keyword part: “Smart Money App”.
No filler words.
No wasted words
Contains filler: “app”.
“Subscription & Expense Manager”
Has a subtitle
“Track, Save & Invest”
30/30 characters used.
Uses the 30 characters
20/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 88 characters.
Opens with a tight hook
First paragraph is 148 characters.
3,914 characters.
Enough substance
3,473 characters.
10 bullet lines, 24 paragraph breaks.
Easy to scan
0 bullet lines, 12 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.48 average.
Rating of 4.5 or higher
4.83 average.
395,604 ratings.
Enough ratings to be trusted
125,190 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “Bug fixes and improvements.”
Release notes say something
227 characters of release notes.
1 language.
Localised listing
1 language.
166 MB.
Reasonable download size
97 MB.