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The numbers
Keywords in title + subtitle
Check by check
10/30 characters used.
Uses the 30 characters
15/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Health & Fitness”
Has a subtitle
“Health & Fitness”
16/30 characters used.
Uses the 30 characters
16/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 293 characters.
Opens with a tight hook
First paragraph is 302 characters.
602 characters.
Enough substance
913 characters.
0 bullet lines, 1 paragraph breaks.
Easy to scan
0 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
0 iPad screenshots.
2.04 average.
Rating of 4.5 or higher
4.68 average.
896 ratings.
Enough ratings to be trusted
22,594 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 7 days ago.
Updated recently
Last update 7 days ago.
68 characters of release notes.
Release notes say something
Generic notes: “Minor bug fixes and enhancements.”
1 language.
Localised listing
5 languages.
85 MB.
Reasonable download size
89 MB.