Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Tim Hortons
Mary Brown’s Chicken11/30 characters used.
Uses the 30 characters
20/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 349 characters.
Opens with a tight hook
First paragraph is 176 characters.
1,443 characters.
Enough substance
884 characters.
0 bullet lines, 6 paragraph breaks.
Easy to scan
0 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.75 average.
Rating of 4.5 or higher
4.89 average.
60,140 ratings.
Enough ratings to be trusted
18 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 8 days ago.
Updated recently
Last update 32 days ago.
1443 characters of release notes.
Release notes say something
Generic notes: “This release includes a recaptcha upgrade and minor bug fixes.”
2 languages.
Localised listing
10 languages.
146 MB.
Reasonable download size
144 MB.