Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Beginning: Sleep & Meditation
CalmOnly Beginning
Both fight for
No overlap. These two are not chasing the same searches.
Only Calm
29/30 characters used.
Uses the 30 characters
4/30 characters. A brand this well known can afford a short title.
Keyword part: “Sleep & Meditation”.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 119 characters.
Opens with a tight hook
First paragraph is 287 characters.
2,876 characters.
Enough substance
3,967 characters.
0 bullet lines, 22 paragraph breaks.
Easy to scan
18 bullet lines, 20 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.56 average.
Rating of 4.5 or higher
4.77 average.
18,205 ratings.
Enough ratings to be trusted
1,984,916 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 21 days ago.
Updated recently
Last update 1 days ago.
Generic notes: “This update includes a refreshed welcome experience, improved sign-in …”
Release notes say something
408 characters of release notes.
1 language.
Localised listing
10 languages.
143 MB.
Reasonable download size
169 MB.