Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Layout for Instagram・Inpreview
Buffer: Plan & Schedule Posts30/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Plan & Schedule Posts”.
No filler words.
No wasted words
No filler words.
“Post Planner & Collage Maker”
Has a subtitle
Could not read the store page.
28/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 135 characters.
Opens with a tight hook
First paragraph is 81 characters.
2,521 characters.
Enough substance
1,791 characters.
24 bullet lines, 10 paragraph breaks.
Easy to scan
14 bullet lines, 10 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
4.73 average.
8,247 ratings.
Enough ratings to be trusted
34,486 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “- Performance and stability improvements Love the app? Rate us! Got qu…”
Release notes say something
227 characters of release notes.
12 languages.
Localised listing
15 languages.
206 MB.
Reasonable download size
154 MB.