Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Screen Ruler: Measure Length
Ruler - CM, MM, InchesScreen Ruler: Measure Length
CM, MM & Inch Measuring Tool
28/30 characters used.
Uses the 30 characters
22/30 characters used.
Keyword part: “Measure Length”.
Carries a keyword, not only a brand
Keyword part: “CM, MM, Inches”.
No filler words.
No wasted words
No filler words.
“CM, MM & Inch Measuring Tool”
Has a subtitle
“CM, MM, In. Measure Anything.”
28/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 207 characters.
Opens with a tight hook
First paragraph is 98 characters.
1,309 characters.
Enough substance
749 characters.
4 bullet lines, 9 paragraph breaks.
Easy to scan
10 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
1/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
1 iPad screenshots.
iPad screenshots
3 iPad screenshots.
3.67 average.
Rating of 4.5 or higher
3.49 average.
24 ratings.
Enough ratings to be trusted
79 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 45 days ago.
Updated recently
Last update 0 days ago.
318 characters of release notes.
Release notes say something
Generic notes: “New UI designed for iOS 27.”
10 languages.
Localised listing
3 languages.
19 MB.
Reasonable download size
9 MB.