Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Screen Ruler: Measure Length
Rul3rScreen Ruler: Measure Length
CM, MM & Inch Measuring Tool
28/30 characters used.
Uses the 30 characters
5/30 characters used.
Keyword part: “Measure Length”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“CM, MM & Inch Measuring Tool”
Has a subtitle
“Ruler, Altimeter and More”
28/30 characters used.
Uses the 30 characters
25/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 207 characters.
Opens with a tight hook
First paragraph is 223 characters.
1,309 characters.
Enough substance
398 characters.
4 bullet lines, 9 paragraph breaks.
Easy to scan
6 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
1/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshot is landscape.
1 iPad screenshots.
iPad screenshots
5 iPad screenshots.
3.67 average.
Rating of 4.5 or higher
4.42 average.
24 ratings.
Enough ratings to be trusted
1,082 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 45 days ago.
Updated recently
Last update 10 days ago.
318 characters of release notes.
Release notes say something
Generic notes: “Added support for iPhone 18 Pro and iPhone 18 Pro Max.”
10 languages.
Localised listing
8 languages.
19 MB.
Reasonable download size
7 MB.