Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Arc'teryx - Outdoor Gear Shop
Hike, Run, Snow and Trail Gear
29/30 characters used.
Uses the 30 characters
22/30 characters used.
Keyword part: “Outdoor Gear Shop”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Hike, Run, Snow and Trail Gear”
Has a subtitle
“Shop Luxury Clothing”
30/30 characters used.
Uses the 30 characters
20/30 characters used.
Repeats title words: “gear”.
Adds new keywords
No words repeated from the title.
First paragraph is 20 characters.
Opens with a tight hook
First paragraph is 436 characters.
20 characters.
Enough substance
1,287 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
0 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.83 average.
Rating of 4.5 or higher
3.88 average.
3,093 ratings.
Enough ratings to be trusted
51 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 0 days ago.
242 characters of release notes.
Release notes say something
Generic notes: “Includes bug fixes and general enhancements for a better user experien…”
4 languages.
Localised listing
1 language.
91 MB.
Reasonable download size
87 MB.