Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Arc'teryx - Outdoor Gear Shop
Hike, Run, Snow and Trail Gear
29/30 characters used.
Uses the 30 characters
4/30 characters used.
Keyword part: “Outdoor Gear Shop”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Hike, Run, Snow and Trail Gear”
Has a subtitle
“Shopping”
30/30 characters used.
Uses the 30 characters
8/30 characters used.
Repeats title words: “gear”.
Adds new keywords
No words repeated from the title.
First paragraph is 20 characters.
Opens with a tight hook
First paragraph is 254 characters.
20 characters.
Enough substance
597 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
6 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.83 average.
Rating of 4.5 or higher
4.92 average.
3,093 ratings.
Enough ratings to be trusted
38,910 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 11 days ago.
242 characters of release notes.
Release notes say something
Generic notes: “This version includes bug fixes.”
4 languages.
Localised listing
1 language.
91 MB.
Reasonable download size
166 MB.