Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Calabrio WFM MyTime
JumpCloud Protect19/30 characters used.
Uses the 30 characters
17/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Business”
Has a subtitle
“Secure your online resources”
8/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 50 characters.
Opens with a tight hook
First paragraph is 238 characters.
1,551 characters.
Enough substance
665 characters.
0 bullet lines, 4 paragraph breaks.
Easy to scan
0 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
4 iPad screenshots.
1.87 average.
Rating of 4.5 or higher
4.31 average.
150 ratings.
Enough ratings to be trusted
32 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 247 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “• Update network configuration under standard security restrictions • …”
Release notes say something
Generic notes: “• Bug fixes and performance improvements”
1 language.
Localised listing
1 language.
5 MB.
Reasonable download size
81 MB.