Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Slowly: Make Global Friends
Bottled: Message in a BottleSlowly: Make Global Friends
Penpals & Language Exchange
27/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “Make Global Friends”.
Carries a keyword, not only a brand
Keyword part: “Message in a Bottle”.
No filler words.
No wasted words
No filler words.
“Penpals & Language Exchange”
Has a subtitle
“Make friends, penpals and chat”
27/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 52 characters.
Opens with a tight hook
First paragraph is 91 characters.
2,738 characters.
Enough substance
1,743 characters.
9 bullet lines, 12 paragraph breaks.
Easy to scan
0 bullet lines, 12 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.69 average.
Rating of 4.5 or higher
4.63 average.
11,072 ratings.
Enough ratings to be trusted
2,869 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 10 days ago.
764 characters of release notes.
Release notes say something
Generic notes: “- Major performance improvements: smooth sailing ahead! - improved not…”
1 language.
Localised listing
26 languages.
91 MB.
Reasonable download size
114 MB.